Polish franchise market is supported by institutions and professional media. In 2000 the Polish Franchise Organization was established, after a year Franchising.pl portal was launched. In 2003 PROFIT system issued the Wlasny Biznes Franchising monthly and organized the Polish Franchise Expo for the first time.
In 2014 thousandth brand will debut on the Polish franchise market – shows Report about franchising in Poland made by PROFIT system. Most new systems arise in the catering and fashion, but there also is the most failures. The largest in terms of number of franchisees is retail.
The past year was another, in which the number of franchise systems and agency increased. Even faster were coming facilities run by franchisees. This year the number of those companies may exceed 63,000. The economies of scale is the main reason why the entrepreneurs decide to cooperate in franchising regardless of the situation on the market, f.eg. in the form of better conditions of supply. The importance of franchise is best exemplified by the retail, where despite the general decline in the number of stores in the market, their number is steadily growing in franchising. Here also operates the largest network “abc” belonging to the Eurocach (6,100 stores).
In total, in 2013, appeared on the market 101 new franchises. The record proved to catering, which arrived 22 new systems. His idea for a business willing to share the owners of retail stores (18 new systems) and fashion brands (12). At the end of 2013 a total number of franchise system was 941.
Report about franchising in Poland 2014 shows that in the last year abandoned 52 companies - most (after 11) of the clothing industry and catering. The crisis has taught potential franchisees to choose only the best deals. The increase in the number of franchise outlets in 2013 reported more than 44 percent franchisors. Network development was possible by reducing the amount of investment and the creation of formats that can be opened in smaller towns. Telepizza, which decided to seek business partners outside large urban areas has reduced the costs associated with opening and maintaining the restaurant at about 20-30 percent. and introduced flexible franchise fees. Smookie.pl traded e-cigarettes provide franchisees with a 30-day credit terms to start, and to pay for each additional order goods gives 14 days.
Average investment in the franchise in 2013 amounted to 211.05 thousand zlotych in trade and 105.73 thousand. zł in services. Much more often - also because of the price - the franchisee chose Polish systems, which constitute 85.5 per cent. of the market. The Polish franchisors increasingly turning to the development of the foreign. Report PROFIT system shows that already 93 indigenous systems have at least one functioning institution abroad.
At the end of 2013 a total number of franchise system was 941.
This year the number companies run by franchisees may exceed 63 thousand.